Software M&A advisors sometimes push a “sell now” mentality, emphasizing market conditions or creating urgency. They might argue that economic peaks or downturns demand immediate action. This pressure often comes from a desire to close deals quickly, benefiting advisors who prioritize volume over client outcomes. But is rushing to market really the right option for business owners?

Assessing True Readiness

While market trends can affect valuations, they shouldn’t dictate your timeline. The most successful exits are carefully timed after a period of strategic planning. Ask yourself:

• Is your product proven? Demonstrated adoption, strong user feedback, and cutting-edge technology position you as a leader. Buyers pay premiums for disruptive, market-shifting products​​. Do you have first customers in key geographies?
• Are customer metrics strong? Metrics like low churn and high net revenue retention (NRR) show buyers that your business is sustainable and expanding​​.
• Do you have a vision buyers can buy into? Articulating a long-term growth plan and showing scalability are crucial. Your vision should outline how future resources will amplify your company’s impact​​.

The Hemisphere Difference

Most of our conversations with software CEOs start with the timing question. And most of the time our answer is “not yet”. Unlike those who push you to “sell now,” Hemisphere Partners takes a strategic, consultative approach. We leverage our experience as former software founders to look beyond the numbers, assessing your company’s true value drivers—product strength, customer loyalty, and team expertise​​. Our tailored process ensures your business is positioned compellingly when you decide to go to market.

Don’t fall for the “sell now” mantra. Choose to go to market when your business is ready to shine. At Hemisphere Partners, we’re committed to ensuring that your exit isn’t opportunistic but strategically optimal, so you can achieve the best possible outcome. Patience can be a very rewarding virtue!